Bensons for Beds, Nottingham

The Brief

As part of Bensons' ongoing investment in its retail estate, the Nottingham store was transformed to incorporate the Fabb Furniture brand alongside the existing Bensons for Beds offering.

The signage needed to create a seamless transition between the two brands, delivering a cohesive customer experience both inside and out while reflecting each brand's individual identity.

The Solution

The external transformation centred around a new illuminated flex face sign, manufactured with a replacement skin and frame. To achieve a premium finish, the aluminium box was powder coated in two stages, creating a clean dual-tone appearance that complemented the contrasting colours of the split branding.

Additional flex face signs showcased each brand independently, while digitally printed window graphics were produced and installed in line with Fabb Furniture's brand guidelines.

Inside the store, our team delivered the full sign package for Bensons' latest store format, including:

• Digitally printed Foamex panels
• Wood-effect high-tack vinyl graphics applied to structural columns
• Illuminated and non-illuminated fabric frame graphics, with spans of up to 9 metres
• Suspended double-sided illuminated lightboxes
• Flat-cut Foamex lettering and vinyl graphics applied directly to feature walls

The Result

The completed refurbishment successfully combined two established retail brands within a single environment, creating a consistent customer journey while allowing each brand to retain its own identity.

By combining illuminated signage, fabric frame graphics, large-format digital print and bespoke finishes, Greens delivered a retail environment that is both visually impactful and built to withstand the demands of a busy showroom.