Bensons Nottingham

Merging brands as part of a store refresh

As part of a wider project to update signage at existing Bensons for Beds sites, this site in Nottingham includes the integration of the Fabb Furniture brand.

For the main external sign, we installed a new flex face skin and frame. To complement the contrasting colours of the skin, we powder coated the box in two stages for a dual-tone, seamless finish.

We installed two smaller flex face skins representing the brands independently, and vinyl window graphics as per Fabb Furniture brand guidelines.

Internally, we installed the wide range of signage of Bensons' new store design, including:

• Digitally printed Foamex panels
• High-tack vinyl with wood-effect print applied to columns
• Illuminated and non-illuminated fabric frames – up to 9m wide
• Suspended double-sided, illuminated box
• Foamex and vinyl letters applied directly to walls