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Ninja Warrior, Chelmsford
Creating an immersive branded environment through illuminated signage and graphics.
The Brief
Ninja Warrior UK's Adventure Parks are built around excitement, movement and bold branding, so the signage needed to become part of the experience rather than simply identify it.
From the external branding that draws visitors inside to the graphics that guide them around the attraction, every element had to be impactful while standing up to the physical demands of a busy family leisure environment.
The Solution
The external signage combines internally illuminated flex face signs with an aluminium fascia featuring face-illuminated built-up letters, creating a bold entrance that's visible day and night.
Inside the venue, fabric lightboxes, tension frame graphics and built-up lettering continue the branding throughout the park while communicating key information, including attraction rules and wayfinding.
Several bespoke features were also developed to enhance the visitor experience, including an illuminated locker surround manufactured from opal acrylic and fabric graphics, and rectangular light features within the party rooms.
The Result
Every area of the attraction works together to create a cohesive branded environment, helping visitors navigate the space while reinforcing the energetic Ninja Warrior identity.
By combining illuminated signage, built-up letters, fabric graphics and bespoke fabrication, Greens helped create a destination that's every bit as memorable as the activities themselves.
