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Currys Cambridge
Comprehensive signage for a new Currys store with an integrated Currys Business Hub.
The Brief
A new Currys store opened at Cambridge Retail Park on 30 October, with Greens delivering signage to bring the brand to life throughout.
The scheme needed to establish a strong presence from outside, create a consistent brand inside, and incorporate a dedicated Currys Business Hub within the store.
The Solution
Externally, we installed two matching internally illuminated flex face signs, alongside window vinyl graphics and manifestations.
Inside, illuminated built-up lettering and 200 square metres of tension-frame graphics transformed the space, creating a bold and consistent visual identity.
Branding extended into the back-of-house areas, where we installed digitally printed wallpaper, high-tack vinyl graphics and wayfinding signage.
The store also incorporated a dedicated Currys Business Hub. To distinguish this area, we installed tension-frame graphics to frame the zone and provide a branded backdrop for digital screens, creating a clearly defined destination within the store.
The Result
The new Cambridge store opened on 30 October with a coordinated signage scheme spanning the exterior, retail floor and back-of-house areas.
From the illuminated external signage to the large-format internal graphics, each element contributes to a consistent Currys brand experience. The dedicated Business Hub further demonstrates how signage can help define distinct areas within a store while maintaining cohesive branding.
We’re proud to have supported Currys with another store opening, bringing together our in-house manufacturing and installation expertise to deliver signage that makes an immediate impact.