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Hypnos Rebrand for Bensons
As part of our long-standing relationship with Bensons, Greens was appointed to refresh the Hypnos branding across 40 stores nationwide, replacing more than 80 tension frame graphics.
The Project
With previous work already completed across the estate, we held detailed survey information for every location. This meant there was no need to revisit sites, saving both time and cost while allowing the project to move straight into production.
Using three supplied brand assets, our Drawing Office produced bespoke artwork packs for each store, carefully configuring the layouts to suit the varying number and sizes of existing tension frames. Once approved, the project moved seamlessly into manufacture.
What We Did
The graphics were produced in-house by our Print Department using our recently acquired EFI VUTEk 5Qr, delivering bold, high-impact prints with exceptional consistency across every location.
Working closely with Bensons, the dedicated Greens Project Manager coordinated production and installation around the retailer's priorities. Installations were completed during trading hours with minimal disruption to customers and store operations.
The Result
Multi-site signage rollouts are what we do best. With two of our in-house installation teams working nationwide, we completed all 40 stores in just two weeks, installing up to 7 locations a day.
The project delivered a fast, coordinated launch of the new Hypnos branding, made possible through careful planning, in-house manufacturing and experienced project management.
In total, we produced and installed more than 340 metres of printed graphics, enough to reach beyond the height of the Eiffel Tower, making this a truly landmark project for Bensons.
