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WHSmith, Heathrow Airport
Three new world-class stores in three weeks for WHSmith at London Heathrow Airport.
The Project
As part of our partnership with WHSmith to develop their travel retail estate, we were tasked with developing, manufacturing, and installing the signage for their three new stores: Terminal 3, Terminal 4, and their one-stop shop at Terminal 5.
The Solution
Our drawing office collaborated with WHSmith’s architects and designers to finalise the construction details and specifications of the store signage ahead of production.
The designs integrated signage for Well Pharmacy concessions as well as WHSmith’s own brand, Smith’s Kitchen, which we created according to their brand specifications but with complementary fabrication to ensure store cohesion.
We manufactured and installed digi-print hoarding for privacy and promotion throughout the store works.
The Result
Across the three locations, we installed over 450 individual letters, a great feat achieved within the three-week installation timeline.
The stores launched with great success, and the Terminal 5 one-stop shop has even been shortlisted for New Store of the Year at The Retail Excellence Awards 2026 by The Retail Gazette.
This project exemplifies the quality, scale, and reliability delivered on a Greens signage project, consistently meeting our clients’ needs even in challenging working environments.
Three truly world-class stores delivered by our exceptional teams in record time, supported by our great partners at Heathrow. So many people to thank - I'm immensely proud of every single one of you!