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Grindsmith Coffee Roasters
Supporting WHSmith with the launch of their first artisanal coffee shop.
The Brief
Having outfitted WHSmith’s Travel Essentials store in Manchester Airport’s Terminal 2, the retailer returned to Greens to help them open a new venture next door, Grindsmith Coffee Roasters.
This new coffee shop’s signage should help it stand out in its busy airside setting and establish the brand.
The Solution
To create a striking façade with real presence, designed to capture the attention of the airport’s millions of annual travellers, we installed a range of premium signage solutions.
We installed high-contrast wallpapers printed with mesh, panelling, and concrete patterns to create the illusion of dimension and tactility.
Layered on top of some of these wallpapers is a combination of face-illuminated acrylic built-up ‘Grindsmith’ letters, flat-cut 10mm acrylic letters and star logos finished with gold returns.
Inside the unit, we completed this fit-out with internally illuminated fabric frames, adding to the premium finish implemented throughout.
The Result
We completed the works to WHSmith’s timeframe, and the coffee shop opened to the high-quality spec outlined.
The grand opening marked a milestone in WHSmith’s venture into the hospitality sector, which we are proud to continue supporting at new airport and hospital locations.
