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Society Birmingham
Following the launch of Society Manchester in 2021, we have worked with the brand again to open their new food hall in Birmingham.
Located at One Colmore Square, Society Birmingham required a range of eye-catching signage to capture the attention of the busy footfall at this central location.
The main fascia signage comprises two matching internally illuminated built-up letter sets with yellow Perspex faces, one installed above each entrance.
To maximise the presence of the food hall, we installed a freestanding sign a few metres from the building, visible from a wider range of angles than the main fascia signage.
Similar to the main fascia signs, inside, a set of opal acrylic built-up letters illuminates with the brand name, creating a great photo opportunity.
This is not the only connection to the building’s exterior, as the yellow Perspex of the external signage is reflected across the interior through projecting wayfinding signage.
We concluded the internal signage by applying high tack vinyl with matt lamination to the doors.
The bold design printed on the vinyl makes a feature of the doors themselves.
