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WHSmith Travel Store Updates
Store refurbs for WHSmith's UK travel estate at King's Cross, Charing Cross, and York rail stations.
At King's Cross, ceiling-mounted tension frame graphics create stand-out features, one of which showcases the station's iconic waveform roof.
Illuminated with colour-changing LEDs, this sign offers flexibility directly to shop staff via a remote control.
Both face and halo-illuminated built-up letters are used across the store, clearly defining each section.
Similarly, Charing Cross utilises a mixture of halo and face-illuminated built-up letter sets.
An illuminated tension frame creates the illusion of a skylight for a more open and airy space.
