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Howdens

Following a rebrand, Howdens entrusted Team Greens with updating their signage across 280 of their sites spanning the North of England.

The before and after transformation of this rebrand.

In early 2021, Howdens embarked on an extensive rebranding initiative, seeking signage companies capable of executing this large-scale project. Our strong reputation, experience working with the Howdens brand, and a comprehensive, well-structured project plan, secured us 280 locations (their portfolio in the North) to rebrand.

Each location underwent a detailed site survey, developed into a bespoke signage package tailored to the site’s requirements. These always included at least one main logo tray and refreshed poster frames, but many also received totems and other freestanding signage.

Due to our highly organised approach and the expertise of our dedicated project manager, installation manager, and skilled artworkers, we completed 20 sites a week at the peak of this project.

As with any substantial project, we encountered various challenges, such as access restrictions and asbestos-related issues. Notably, our project manager faced an unexpected delay due to a bee’s nest, which led to a three-month postponement at one site.

Despite these obstacles, our team demonstrated flexibility and problem-solving, completing all 280 sites over 28 weeks.

Howdens praised our ability to achieve such volume within their desired time frame.

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