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District Market Coffee
Supporting the launch of WHSmith's new coffee concept within the healthcare sector.
The Brief
WHSmith appointed Greens to help launch its new District Market Coffee brand within Sheffield's Royal Hallamshire and Northern General hospitals.
The signage needed to create a warm, welcoming destination that stood out within a busy hospital environment while reflecting the premium feel of the new hospitality offering. It also needed to guide visitors clearly to the stores and reinforce the brand's community-focused identity.
The Solution
To maximise visibility within the hospitals, we manufactured and installed illuminated projecting signs, ensuring the stores could be easily identified from multiple directions.
Inside, illuminated built-up roundels celebrated District Market Coffee's partnership with Frazer's Coffee Roasters, reinforcing the brand's commitment to supporting local businesses.
The interior was completed with high-contrast digitally printed wallpaper and high-tack wall graphics, creating a warm, contemporary space that encourages visitors to relax and take a break from the hospital environment.
The Result
The completed stores successfully launched, bringing WHSmith's new hospitality concept to life within the healthcare sector.
Through carefully considered signage and graphics, Greens helped create welcoming spaces that combine strong wayfinding with a premium retail experience.
The launch received widespread coverage across WHSmith's own channels and industry publications, including Retail Gazette, highlighting the potential of the new District Market Coffee concept.
