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WHSmith Birmingham Airport

Complete sign package for WHSmith's £2 million store refit at Birmingham Airport.

WHSmith's new Birmingham Airport site—the biggest of their UK travel portfolio—showcases our work spanning fabric frames, built-up letters, and printed vinyl.

Shortly after completing this project, we were awarded Supplier of the Year at WHSmith's 2023 Store Development Conference for our work on this site and many more.

The quality of our signs, pace of delivery, and excellent fitting service received praise in recognition of this award.

Making our customers’ journeys better is what we’re here to do, and this flagship store opening at Birmingham really does just that. It’s a fantastic store and the team have worked tirelessly to perfect today’s opening. I really couldn’t be more proud of both the end result and also of the effort that has gone in to creating this bespoke format for our partner at Birmingham Airport and our customers.

Andrew Harrison, Managing Director of UK Travel

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Society Manchester