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Brewery Romford
Supporting the rebrand of one of Romford's best-known retail and leisure destinations.
Supporting a Site-Wide Rebrand
Greens delivered a comprehensive signage package across The Brewery Shopping Centre, helping bring the site's refreshed identity to life through a combination of landmark branding, wayfinding and graphics.
The project spanned the entire site, including car park signage, internal wayfinding, and external branding.
A Landmark Installation
At the heart of the design was a striking illuminated 'B' installed 50 metres above ground level — equivalent to the length of an Olympic swimming pool. To install this, we used the highest-reaching access machine available in the UK. Manufactured as an internally illuminated flex face sign, the feature acts as a prominent landmark visible across the surrounding area.
Creating a Standout Entrance
We installed a matching ‘B’ above the main entrance, complemented by illuminated 'Brewery' lettering comprising acrylic-faced built-up letters with rim and return construction. Mounted onto carefully positioned timber-effect Knotwood slats, the signage creates a distinctive wave-effect backdrop that adds depth and character to the façade.
Wayfinding and Environmental Graphics
Throughout the site, digitally printed vinyl graphics were used to transform windows and retail units, while durable Dibond signage provided clear wayfinding and information across the car park.
Internally, the rebrand continued with tension-frame graphics, digitally printed wallpapers and layered Foamex lettering and symbols, creating a consistent visual identity and improving navigation throughout the centre.
The Result
The completed project delivers a cohesive customer experience from arrival through to destination, reinforcing The Brewery's position as a leading retail and leisure hub.
The team have been great, especially the communication with Lee. It's all gone very smoothly, given you're doing these works in a busy shopping centre in the school holidays, I was nervous about it but it's been great. Well done to the team on the job so far.
